About Us

Berryville Main Street is a not-for-profit founded in 1988 to promote and support downtown Berryville as the retail, commercial and cultural center of Berryville and Clarke County.

In 1992 Berryville Main Street was accepted into the National Trust for Historic Preservation’s “Main Street” program, created to promote the revitalization of small towns across the USA. It is one of only 24 towns in the state of Virginia to achieve this prestigious designation.

Though national in scope, the initiative is administered by the states. In Virginia, it’s called the Virginia Main Street Program. Each Main Street program uses the same four point approach to achieve its goals. The four points of the Main Street approach correspond with the four forces of real estate value, which are social, political, physical, and economic.

In 2009, Berryville Main Street opened the Fire House Gallery and Shop on Main Street. The shop shares space with the Main Street office and is there to help promote artisans in Clarke County and nearby vicinity. You can check their site at firehousegalleryandshop.com.

Our Board

Our Board is comprised of 10 members who meet the second Wednesday of the month. The members then oversee four subcommittees that work to improve our downtown through the following four areas, which are the four points of the Virginia Main Street program:



Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. By getting everyone working toward the same goal, our Main Street program can provide effective, ongoing management and advocacy for our downtown or neighborhood business district. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, our program can incorporate a wide range of perspectives into its efforts. A governing board of directors and standing committees make up the fundamental organizational structure of volunteer-driven revitalization programs. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.


Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in our commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate our commercial district’s unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors.


Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

Economic Restructuring

Economic restructuring strengthens our community’s existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpenng the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today’s consumers.

Our Staff


Elizabeth Ryan

Executive Director


Lisa Beckwith

Public Relations


Brenda Hall



Board Members

Patty Maples | President

Patty and her husband, Carl moved from Oakton, Virginia to Clarke County three years ago, and have been enjoying Berryville as their new home ever since. She currently volunteers at Grace Episcopal Church, FISH, and with the BMS’s economic vitalization effort. She worked for the Federal government for 25 years in staff and supervisory capacities in human resources and equal employment opportunity and for such organizations as the Executive Office of the President, the National Science Foundation, the U.S. Geological Survey, and the National Institutes of Health. She is an Associate Certified Coach and trained Mediator, possesses a master’s degree in conflict resolution, and a bachelor’s degree in human resources and counseling. She currently coaches emerging leaders, executives and business professionals and is a member of the Top of Virginia Chamber of Commerce and Sterling Business Women in Winchester.



Susi Bailey | Treasurer

Susi is a native of Clarke County. She has been involved in her community for over 35 years as a realtor, retailer, volunteer and advocate for downtown revitalization. When Berryville was accepted into the Virginia Main Street program in 1992 , she was the first project manager. She has served on several boards – Millwood Country Club, the Clarke County Historical Association, Barns of Rose Hill, Powhatan School Board of Trustees, and Long Branch. She has also been interim Executive Director for Long Branch, and Barns of Rose Hill. Susie has a B.A. in Art History from American University.

Jay Arnold

Jay is a lifetime resident of Berryville and has served as a 15-year member of the Clarke County Planning Commission, and has been elected since 2006 to the Berryville Town Council as Town Recorder. He enjoys helping the community as a volunteer firefighter and emergency medical technician. Jay is also a former Clarke County Citizen of the Year. Jay continues to operate the family business, Berryville Auto Parts, with his mother Carolyn that was started in 1961 by his late father Harry Lee Arnold.  Jay was instrumental in forming the Berryville Merchants group to provide promotions for the businesses most known for the Downtown Berryville Yard Sales and the “Light UP The Town” to light the downtown trees in memory of friends and family.


Julie Ashby

Julie has been a resident of Clarke County since 1980.  She attended Maryland Institute College of Art where she majored in Graphic Design.  After graduation, she went into business for herself and opened up an interior design firm first in Middleburg and then later at Market Station in Leesburg.  Craftmaking has long been a hobby of Julie’s, and she spent many years helping her mother with the Art at the Mill show at the Burwell-Morgan Mill.  She eventually turned her hobby into Hip and Humble Interiors here in Berryville, which specializes in antique and architectural salvage furniture and decorative items.

Celeste Krawchuk

Celeste has been practicing chiropractic in Berryville for the past 8 years, of her 20 year career.  While she currently lives in Winchester, VA, most of her time is spent in Berryville.  She enjoys being in a small town, similar to where she grew up in Tecumseh, Ontario, where everyone knows each other and the community always comes together to help one another.

Rhonda Morin

Mary Jo Pellerito


Nathan Stalvey

Nathan is the Director of the Clarke County Historical Association which operates a museum in downtown Berryville and the historic Burwell-Morgan Mill in Millwood.  He has a Master’s Degree in Public History and a Graduate Certificate in Museum Management, both from the University of South Carolina.  Nathan has been in the museum field for 17 years, first as a Curator at the University of South Carolina’s McKissick Museum and later as Director of Exhibits and Collections at the Louisville Slugger Museum & Factory, before coming to Berryville as CCHA Director in 2014.

View Our Partners >


Anytime Fitness
Audley Farm
Bank of Clarke County
Barns of Rose Hill
Battletown Pharmacy
Beaumont House Design
Berryville Auto Parts
Berryville Family Chiropractic
Berryville Farm Supply
Berryville Massage and Wellness Spa
Berryville Medical Associates
Berryville Optometry
Berryville Treasures
Berryville True Value Hardware
Big Daddy’s Automotive
Blossman Gas
Blossman Propane & Gas
Blue Ridge Hospice
Blue Ridge Insurance & Title Agency
Body Art Tattoo Studio
Boyd’s Nest Restaurant
Bre Bogert Photography
Cabinet & Appliance Center, Inc.
Camino Real
Carter + Burton Architecture, P.L.C.
Century 21 New Valley Realty
Cheers School Family
Church of New Beginnings
Clarke County Farmer’s Market
Clarke County Historical Association
Clarke Haven Financial Services
Cochran’s Lumber
Cordial Coffee Company
Cotton Hill Home
Dunn Land Surveys, Inc.
Edward Jones Investments
Executive and Conflict Coaching Solutions
Fire House Gallery
Geo’s Joy Herbal Medicine
Godfrey House Assisted Living
Hip and Humble Interiors
Historic Rosemont Manor
Hobert & Kerr Law Firm
House Paws Veterinary Medicine
Houseworks, LLC.
J. Douglas Moler Insurance
Jim Barb Realty
Jim Stutzman Chevrolet
John Friant, Jr | Attorney
Dr. Kathryn Lee Steuer, MD, PC
Lloyd’s Transfer and Storage
Main Street Architecture, P.C.
Main Street Smiles
Mario’s Pizzaria
My Neighbor and Me
Norton Embroidery & Screenprinting
Organic Plum Studio
Organization Solutions LLC.
P.H. Miller Framemaker
P & K Nails
Roseville Veterinary Clinic
Rosie’s Sweets
Roy’s Upholstery
Sandy Williams Photography
Santorini Grill
Shenandoah Beauty Academy
Smallwood Woodworking
Social Graces Ballroom Dance Studio
Sponseller’s Flower Shop, Inc.
Sta-Can Boarding Kennel Inc.
Sweet Pea’s Children’s Shop & Ladies Gifts
The Family Trust Numismatics LLC
The Sanctuary Wellness Center
The Tea Cart
Top of Virginia Regional Chamber
Town of Berryville
Turiya Yoga + Wellness


Your Family Legacy Law Firm





Tourism Tuesday with Janet Michael

On January 30th, our executive director Lizzie Ryan was a guest of Len Capelli, Economic Development Coordinator for Clarke County for Tourism Tuesday, a radio show hosted by Janet Michael on 95.3 The River! Listen to the segment here!


Mailing Address

PO Box 372
Berryville, VA 22611